So, why is SEO so important? Here are some of the reasons: Organic Search is a Primary Source of Traffic: Organic search is a significant part of most business’s website performance. For many websites, Google, the most visited website in the world, contributes 75% or more of all website traffic. Better User Experience: SEO is not only about pleasing search engines. Many SEO practices also improve the user experience and usability of a website. Increased Engagement, Traffic, and Conversions: With the rise of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success. Local SEO aims at optimizing your digital properties for a specific location, so people can find you quickly and easily, putting them one step closer to a transaction. Long-Term Strategy: SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Cost-Effective: SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. Of course, you can still purchase ad space, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.