SEO involves a multitude of strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines. SEO is divided into two main categories: On-Page SEO and Off-Page SEO. On-Page SEO: This includes all the measures that can be taken directly within your website to improve its position in search rankings. It involves aspects like keyword presence, content quality, page load speed, URL structure, and many more. Off-Page SEO: This involves anything done on other websites that can influence your rankings. Generally, this only refers to links.